Automotive Product Marketing Lead
2 days ago
**Job Title:** Automotive Product Marketing Lead
**Company Overview:** JATO Dynamics Ltd is a global leader in automotive market intelligence, providing comprehensive data and insights to customers worldwide.
**Estimated Salary:** £70,000 - £90,000 per annum
**Job Description:
About the RoleWe are seeking an experienced Automotive Product Marketing Lead to join our team. As a key member of our marketing department, you will play a vital role in overseeing the end-to-end production of product and competitive content for the automotive sector.
The ideal candidate will have 8+ years of experience in senior product marketing roles within a SaaS and/or Data and Research organization, with a strong background in market research and analysis. You will be responsible for conducting market research, competitive analysis, and customer feedback to understand industry trends, customer needs, and competitor offerings.
You will develop differentiated product positioning and messaging to be used across our internal and external business assets to support our product roadmap for future growth and success.
Key Responsibilities- Develop and execute product marketing strategies to drive customer engagement and revenue growth in the automotive sector.
- Conduct market research, competitive analysis, and customer feedback to inform product development and marketing efforts.
- Collaborate with cross-functional teams to ensure alignment on product positioning, messaging, and content.
- Report back to management on performance metrics, including campaign engagement, audience growth, pipeline generation, closed won sales, and revenue.
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