Senior Product Marketing Strategist
1 day ago
We are JATO Dynamics Ltd, a leading company in the field of automotive retail intelligence. We are seeking a skilled Senior Product Marketing Strategist to join our team.
Job DescriptionThe successful candidate will play a vital role in the GTM process, overseeing the end-to-end production of product and competitive content. This includes customer propositions based on comprehensive market research and discovery that add clear, differentiated value for both customers and the business, helping achieve profitable growth and market success.
Main Responsibilities- Ensure the prioritization and success of the vertical product portfolio.
- Conduct market research, competitive analysis, and customer feedback to understand industry trends, customer needs, and competitor offerings.
- Develop differentiated product positioning and messaging to support the product roadmap for 2025 and beyond.
- Build a product marketing framework, including processes for personas, positioning, and messaging across all products.
- Provide relevant content and insights to support the marketing content calendar, including press releases, whitepapers, articles, webinars, podcasts, and videos.
- Assess competitor activity to help define positioning and value proposition.
- Work with the Head of Sales Enablement to ensure messaging and content align with the needs of the Commercial team.
- Support product launches and ongoing product promotion in collaboration with Heads of Vertical and the GTM team.
- Report on performance, including campaign engagement, audience growth, pipeline generation, closed won sales, and revenue.
$120,000 - $150,000 per year, depending on experience, is estimated for this position based on industry standards and location.
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