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Advertising Strategy Manager
1 month ago
DAZN is seeking an experienced Advertising Strategy Manager to join our team in London. As a key member of our Global Sales team, you will be responsible for developing and executing strategic sales approaches to drive revenue growth and maximize inventory utilization across multiple rights and territories.
Key Responsibilities:- Develop and implement strategic sales plans to drive revenue growth and maximize inventory utilization
- Work closely with the VP Global Sales, Head of Agency Sales, and Head of Brands Direct to create a strategic sales approach for the fiscal year, highlighting areas of growth and opportunity
- Collaborate with market strategy leads to understand nuances of each market and develop multi-market responses to briefs
- Creation of event or right-based packages for Sales team to take to market
- Development of media-based responses to brand or agency briefs
- Creation of proactive sales materials demonstrating relevant insights and understanding of brand objectives
- Management of strategic & creative process following briefing, ensuring proposals are delivered time-efficiently and deliver against brand objectives
- 6-8 years experience working in sports media within a creative agency, media owner or social platform
- Extensive understanding of the sports rights landscape including rights IP usage & sponsorship restrictions
- Strategic leadership within the sports, media, social and content verticals
- Confident presenting multi-platform content executions to budget holders & decision makers
- Proficient in the creative process, managing specialists to ideate & produce compelling content concepts
- Extensive understanding of content formats & platforms and influencer network
- Exceptional people management and communication skills
- Experience of working with multiple internal teams to deliver premium output
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
We're committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.