Digital Marketing Specialist

6 days ago

Reading, Reading, United Kingdom Primark Full time
Job Description

**About the Role**

We are seeking a highly skilled SEO Analyst to join our Digital team at Primark. As a key member of our team, you will play a crucial role in shaping the online experience of our customers.

Key Responsibilities

  • Support the development and implementation of our SEO strategy, working closely with the Digital Trading, Content, and Web Production teams.
  • Conduct keyword research and competitive analysis to identify opportunities for growth and improvement.
  • Perform audits and analyses to identify issues and opportunities across our websites.
  • Write and optimize commercial and inspirational content to support brand campaigns and drive organic traffic.
  • Manage Primark store listings through a third-party platform.
  • Collaborate with cross-functional teams to ensure the website is fully optimized for SEO and the right content is being created to drive SEO projects.

Requirements

  • 2-3 years' experience in B2C SEO, ideally within the digital/retail space.
  • Experience with Google Analytics, Google Search Console, and SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc.
  • Excellent planning and organization skills, ability to multi-task, plan, and prioritize work schedule for self and work within agreed timescales.
  • Excellent attention to detail and ability to analyze and interrogate high volumes of data.

About Primark

We are a fast-paced and dynamic company that values diversity, passion, and talent. We offer a range of benefits, including flexible working, a subsidised cafeteria, and Primark Perks – discounts with local partner businesses.

What We Offer

  • A collaborative and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

How to Apply

If you are a motivated and experienced SEO professional looking for a new challenge, please submit your application. We look forward to hearing from you.

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