Content Marketing Specialist
1 month ago
At Anaplan, we're on a mission to empower our customers to achieve their goals. As a Product Marketing Manager, you'll play a critical role in driving business growth by developing and executing product-specific marketing strategies.
As a key member of our Marketing organization, you'll work closely with stakeholders across Product, Marketing, and Sales to tell the story of our Platform and bring new products and features to market.
Key Responsibilities:
- Develop and execute product launch strategies that drive business growth and customer engagement.
- Collaborate with cross-functional teams to craft clear positioning and messaging that resonates with our target audience.
- Build scalable internal and external facing content to drive demand and pipeline.
- Develop internal sales enablement content and training sessions to ensure stakeholders understand product functionality and positioning.
- Research competitive products and ensure internal stakeholders have the necessary training and content to effectively position Anaplan.
- Represent Anaplan in external events and build thought leadership content to showcase customer value.
Requirements:
- Proven experience in product or solution marketing in the B2B SaaS space.
- Bachelor's degree from an accredited college or university.
- Experience working with B2B marketing, sales enablement, and cross-functional teams.
- Excellent command of English, both written and verbal.
At Anaplan, we're committed to diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect that makes people unique.
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