Marketing Content Strategist

2 months ago


York, York City, United Kingdom Anaplan Full time
About the Role

Anaplan is seeking a Product Marketing Manager to join our Marketing organization in London. As part of the global Product Industry and Solutions Marketing team, this role will work closely with stakeholders across our Product, Marketing, and Sales organizations to tell the story of our Platform and develop and execute a product-specific marketing strategy.

Key Responsibilities
  1. Grow Business through Timely Launch Strategies: As Product Marketing Manager, you will bring new products and features to market through compelling launch strategies while crafting clear positioning and messaging that resonates with our target audience.
  2. Understand Product Capabilities and Value Proposition: You will understand the product's capabilities and value proposition to different stakeholders in the buying process.
  3. Build Scalable Content: Build scalable internal and external facing content for the products you own, and work with the campaigns team to drive demand and pipeline.
  4. Develop Sales Enablement Content: Develop internal sales enablement content and training sessions, ensuring relevant stakeholders understand product functionality and how to position to potential prospects.
  5. Ensure Successful Product Release and Launch Communications: Ensure successful product release & launch communications and refine our ongoing marketing strategies and execution.
  6. Research Competitive Products: Research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Anaplan against the competition.
  7. Represent Anaplan in External Events: Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.
Qualifications
  1. Product or Solution Marketing Experience: Product or solution marketing experience in the B2B SaaS space.
  2. Bachelor's Degree: Bachelor's degree from an accredited college or university.
  3. Experience Working with B2B Marketing Teams: Experience working with B2B marketing, sales enablement, and cross-functional teams.
  4. Experience Developing Marketing Content: Experience developing marketing content to target key audience members and drive pipeline for your products.
  5. Excellent Communication Skills: Excellent command of English, both written and verbal.

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