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Content Marketing Specialist

2 months ago

York, York City, United Kingdom Anaplan Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our Marketing organization in London. As part of the global Product Industry and Solutions Marketing team, this role will work closely with stakeholders across our Product, Marketing, and Sales organizations to develop and execute a product-specific marketing strategy.

Key Responsibilities
  • Grow our business by bringing new products and features to market through timely, compelling launch strategies while crafting clear positioning and messaging that resonates with our target audience.
  • Understand the product's capabilities and value proposition to different stakeholders in the buying process.
  • Build scalable internal and external facing content for the products you own, and work with the campaigns team to drive demand and pipeline.
  • Develop internal sales enablement content and training sessions, ensuring relevant stakeholders understand product functionality and how to position to potential prospects.
  • Ensure successful product release & launch communications and refine our ongoing marketing strategies and execution.
  • Research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Anaplan against the competition.
  • Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.
Requirements
  • Product or solution marketing experience in the B2B SaaS space.
  • Bachelor's degree from an accredited college or university.
  • Experience working with B2B marketing, sales enablement, and cross-functional teams.
  • Experience developing marketing content to target key audience members and drive pipeline for your products.
  • Excellent command of English, both written and verbal.
About Anaplan Inc

We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.