Digital Marketing Specialist

3 weeks ago


York, York City, United Kingdom LSL Property Services Plc Full time

About the Role

We are seeking an experienced Digital Marketing Specialist to join our team at LSL Property Services Plc. As a key member of our marketing department, you will be responsible for leading on email and social campaigns for our franchise brands. This involves creating a social activity plan, developing content, and managing performance.

Key Responsibilities

  • SUPPORT THE FRANCHISES WITH CONTENT DEVELOPMENT AND LEAD GENERATION
  • CREATE INFORMATIVE, INSPIRING AND ENTERTAINING CONTENT
  • ENGAGE WITH THE FRANCHISEES AND KEY STAKEHOLDERS TO CREATE CONTENT THAT IS ON BRAND, REFLECTS BRAND ACTIVITY AND/OR POSITIONING AND IS ACCURATE
  • DELIVER REGULAR REPORTING AND ANALYSIS WITH INSIGHTFUL SUMMARIES AND PROPOSALS FOR FUTURE ACTIVITY
  • DEVELOPING IDEAS AND WRITING A WIDE RANGE OF CONTENT FOR BRAND WEBSITES THAT IS TOPICAL AND ENGAGING FOR CUSTOMERS BUT ALSO MEETS SEO NEEDS AROUND SEARCH VOLUME, TRAFFIC GENERATION METRICS AND USING THE BASICS OF KEYWORD OPTIMISATION AND ON-PAGE MARK-UPS
  • REVIEWING PERFORMANCE AND MAKING AMENDS/RECOMMENDATIONS TO IMPROVE KEY MEASUREMENTS
  • DELIVERING ACTIVITY ON SOCIAL CHANNELS FOR SELECTED FRANCHISES WITH CAMPAIGNS (CREATED BY THE BRAND MANAGER), BLOGS AND AD HOC CONTENT
  • HAVE A CLEAR VISION OF HOW SOCIAL MEDIA SHOULD BE USED BY THE FRANCHISES AND THE ROLE THAT CENTRAL ACTIVITY PLAYS
  • SUPPORT THE DIGITAL MARKETING MANAGER WITH AD HOC WEBSITE ACTIVITIES

About Us

LSL Property Services Plc is a leading provider of services to franchised estate agencies and mortgage intermediaries. We provide valuation services to many of the UK's largest mortgage lenders. We are looking for a talented individual to join our team and help us achieve our goals.

What We Offer

  • SALARY OF £22,000 - £25,000
  • 25 DAYS HOLIDAY, PLUS BANK HOLIDAYS
  • HYBRID WORKING WITH AN OFFICE/HOME WORKING MODEL
  • 35 HOUR CONTACT, MONDAY TO FRIDAY 9AM – 5PM
  • A COMPETITIVE BENEFITS PACKAGE WITH THE OPTION TO PURCHASE ENHANCED AND ADDITIONAL BENEFITS TO SUIT YOU
  • AN OPPORTUNITY TO BUILD ON AND DEVELOP A LONG-LASTING REWARDING CAREER
  • A COLLABORATIVE TEAM WORKING CULTURE


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