Marketing Director, Humanities and Social Sciences

4 weeks ago

London, Greater London, United Kingdom Bloomsbury Publishing Plc Full time

Marketing Director, Humanities and Social Sciences

Bloomsbury Publishing Plc is seeking a Marketing Director to lead the planning, creation, execution, and oversight of the global marketing plan for the digital portfolio of products within Humanities + Social Sciences.

The successful candidate will work in close association with the sales, editorial, and product management teams to drive growth and brand awareness for these products and subject areas. They will manage a team of four people who work to market and support the portfolio and provide direction on the overall plan.

The role requires a proven record of implementing best practices related to campaigns, positioning, branding, and driving overall awareness. The ideal candidate will have significant demonstrated experience in marketing, preferably within the academic market, and an entrepreneurial spirit to conceive plans and promotions that excite and engage the library market as well as end users.

Key Responsibilities

  • Lead the planning, creation, execution, and oversight of the global marketing plan for the digital portfolio of products within Humanities + Social Sciences.
  • Work in close association with the sales, editorial, and product management teams to drive growth and brand awareness for these products and subject areas.
  • Manage a team of four people who work to market and support the portfolio and provide direction on the overall plan.
  • Develop an understanding of librarians, students, faculty, and researchers within this subject area and create marketing campaigns and programs to support awareness of our products in these subject areas.
  • Consult with other departments, especially Sales, Product Management, Product Development, and Editorial, ensuring open and effective communication.

Requirements

  • Significant demonstrated experience in marketing, preferably within the academic market.
  • Proven record of implementing best practices related to campaigns, positioning, branding, and driving overall awareness.
  • Entrepreneurial spirit to conceive plans and promotions that excite and engage the library market as well as end users.
  • Excellent communication, organizational, and interpersonal skills.
  • Ability to present confidently both internally and with customers, agents, and third-party clients.

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work with a global award-winning organization.
  • Hybrid working pattern of 2 days office based / 3 days home based (or fully office based if preferred).

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