Strategic Marketing Lead for Humanities and Social Sciences
2 weeks ago
Bloomsbury Publishing Plc seeks a highly skilled and experienced Marketing professional to lead the global marketing strategy for the company's digital portfolio in Humanities and Social Sciences. The successful candidate will be responsible for developing and implementing a comprehensive marketing plan that drives growth, brand awareness, and customer engagement across the region.
Key Responsibilities:
- Develop and execute a global integrated marketing strategy for digital resources in Humanities and Social Sciences
- Manage a team of marketing professionals to support the development and implementation of marketing campaigns
- Collaborate with cross-functional teams, including sales, editorial, and product management, to drive growth and brand awareness
- Develop and maintain relationships with key stakeholders, including librarians, students, faculty, and researchers
- Provide market insights and feedback to inform sales and product development strategies
Requirements:
- Significant experience in marketing, preferably within the academic market, with a proven track record of implementing effective marketing campaigns
- Strong understanding of the Humanities and Social Sciences market, including trends, competitors, and customer needs
- Excellent communication, organizational, and interpersonal skills, with the ability to work collaboratively as part of a team
- Proven ability to work independently, meet deadlines, and prioritize workload
- Experience with Salesforce, Tableau, and Google Analytics is desirable but not required
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