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Sales Performance Optimisation Specialist
2 months ago
Verastar Limited is a leading telecommunications and utilities provider in the UK, delivering essential services to businesses of all sizes. We are seeking a highly motivated Salesforce Optimisation Co-ordinator to drive optimum performance across our sales teams by adapting the flows of data in-day within Salesforce.
Key Responsibilities- Collaborate with cross-functional teams to align and optimise Salesforce strategies and tactics to achieve commercial objectives.
- Develop and implement a robust measurement and reporting framework to track the effectiveness of initiatives and inform data-driven decision-making.
- Build processes that allow for any omni-channel customer interaction with Salesforce.
- Lead the implementation of an integrated omnichannel strategy within Salesforce, ensuring a seamless and consistent customer experience across all touchpoints.
- Optimise lead mix into appropriate teams and queues within Salesforce to drive the most productive results.
- Build and implement an effective dial strategy, including the number of leads per source, frequency of calls, and number of agents to service each source effectively.
- Build and implement supporting reporting that provides requisite information to analyse activity, productivity, and results.
- A clear measurement process for the optimisation of leads data within Salesforce that shows a continuous improvement in performance.
- An improved contact rate derived from a defined contact plan that focuses on best time and number of occasions to contact a customer.
- Demonstrate an overall improvement of productivity from colleagues using Salesforce derived from a marginal gains approach.
- Creation of supporting reporting/MI that allows users of all levels easy access to understand the effectiveness of all activity and trends over defined periods of time.
- Demonstrate the improvement in acquisition cost resulting from the tactics/strategy employed within this role.
- 3+ years of experience working in an optimisation role involving data.
- 2+ years of experience using Salesforce to optimise operational performance.
- Proven experience of analysing data and making tactical changes based on clear conclusions.
- Experience of building strong, effective working relationships with operational teams.
- Experience in the telecommunications or utilities industry.
- Excellent knowledge of Salesforce and how to optimise performance.
- Proficient knowledge and understanding of platform high-level capabilities.
- Strong understanding of internal processes and brand strategies.
- Analytical and problem-solving skills using large datasets.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Ability to communicate with stakeholders at all levels of the organisation.
- A-Level and/or degree in a numerical discipline.
