Sales Performance Optimisation Specialist

4 weeks ago

Sale, Trafford, United Kingdom Verastar Limited Full time

Role Profile

Verastar Limited is a leading telecommunications and utilities provider in the UK, delivering essential services to businesses of all sizes. We are seeking a highly motivated Salesforce Optimisation Co-ordinator to drive optimum performance across our sales teams by adapting the flows of data in-day within Salesforce.

This role involves collaborating with cross-functional teams, leveraging digital platforms and tools, and driving data-driven decision-making to optimise channel performance and achieve commercial objectives.

Key Responsibilities

  • Collaborate with cross-functional teams to align and optimise Salesforce strategies and tactics to achieve commercial objectives.
  • Develop and implement a robust measurement and reporting framework to track the effectiveness of initiatives and inform data-driven decision-making.
  • Build processes that allow for any omni-channel customer interaction with Salesforce.
  • Lead the implementation of an integrated omnichannel strategy within Salesforce, ensuring a seamless and consistent customer experience across all touchpoints.
  • Optimise lead mix into appropriate teams and queues within Salesforce to drive the most productive results.
  • Build and implement an effective dial strategy, including the number of leads per source, frequency of calls, and number of agents to service each source effectively.
  • Build and implement supporting reporting that provides requisite information to analyse activity, productivity, and results.

What Success in the Role Looks Like

  • A clear measurement process for the optimisation of leads data within Salesforce that shows a continuous improvement in performance.
  • An improved contact rate derived from a defined contact plan that focuses on best time and number of occasions to contact a customer.
  • Demonstrate an overall improvement of productivity from colleagues using Salesforce derived from a marginal gains approach.
  • Creation of supporting reporting/MI that allows users of all levels to easily access and understand the effectiveness of all activity and trends over defined periods of time.
  • Demonstrate the improvement in acquisition cost resulting from the tactics/strategy employed within this role.

Requirements

  • 3+ years of experience working in an optimisation role involving data.
  • 2+ years of experience using Salesforce to optimise operational performance.
  • Proven experience of analysing data and making tactical changes based on clear conclusions.
  • Experience of building strong, effective working relationships with operational teams.
  • Experience in the telecommunications or utilities industry.

Personal Capabilities

  • Excellent knowledge of Salesforce and how to optimise performance.
  • Proficient knowledge and understanding of platform high-level capabilities.
  • Strong understanding of internal processes and brand strategies.
  • Analytical and problem-solving skills using large datasets.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Ability to communicate with stakeholders at all levels of the organisation.

Qualifications and Other Requirements

  • A-Level and/or degree in a numerical discipline.

What We Offer

  • Pension contributions and life assurance coverage.
  • Generous discounts at numerous high street and online retailers.
  • 25 days of annual leave, increasing to 28 days based on tenure.
  • Enjoy your birthday off every year.
  • Ability to purchase up to 10 additional holidays and sell up to 5 days per year.
  • Cycle to work and travel loans for people wanting a greener commute.
  • Comprehensive well-being support, including round-the-clock access to a GP, mental health assistance, fitness programs, and complimentary legal and financial advice.

Hybrid Working Model

  • The choice to work remotely for three days.

Charity Fundraising and Volunteering

  • Engage in charity fundraising and volunteering activities as part of our giving back initiative.

On-Site Amenities

  • Fantastic on-site amenities, including a complimentary gym, free parking, a subsidised café, and an on-site bar for post-work drinks, quiz nights, and social gatherings.

Contract Details

  • Full-time/Permanent contract of 37.5 hours per week.
  • No weekends and every bank holiday off.

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