Digital Analytics Expert
1 week ago
Digital Analytics Expert
About the RoleWe are seeking an experienced Digital Analytics Expert to join our team at Salt. The successful candidate will be responsible for driving digital analytics across all elements of the digital ecosystem.
Key Responsibilities- Analyse user behaviour across digital touchpoints using web analytics tools, and develop insights from data trends, user journey analysis, and customer feedback to identify potential optimisation opportunities
- Design, implement, and manage A/B and multivariate tests to validate hypotheses and measure the effectiveness of optimisation strategies
- Create and maintain a testing roadmap based on data-driven hypotheses and business goals, and monitor test performance, interpret results, and provide recommendations for successful rollout or further testing
- Funnel Flow Analysis: Deliver insights into the customer journey, with a focus on understanding and improving the conversion funnel, identifying drop-off points, and proposing solutions
- Feature Performance Measurement: Collaborate closely with the Digital Product team to assess the impact and success of newly launched digital features, using data to inform feature enhancements and future development
- 3+ years of experience in Digital Analytics, and experience working in medium/large online businesses
- Proven experience in digital analytics, with a strong focus on website analytics and conversion rate optimization
- Proficiency in analytical tools and insights tools such as Google Analytics and Power BI
- Strong understanding of eCommerce metrics, conversion funnels, and customer journey mapping
- Ability to translate data into actionable insights and communicate them effectively to stakeholders
- Experience with A/B testing and a "test and learn" approach
Estimated salary: $80,000 - $110,000 per year.
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