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Digital Analytics Expert

4 weeks ago

London, Greater London, United Kingdom Salt Full time

Salt is seeking a highly skilled Digital Analytics Specialist to join our team. As a key member of our analytics team, you'll be responsible for developing and implementing comprehensive tagging strategies, collaborating with web developers to ensure proper implementation of analytics using Google Tag Manager, and analysing data from various sources to provide actionable recommendations.

We're looking for someone who can:

  • Develop and implement tagging strategies to ensure accurate tracking of user interactions across digital platforms
  • Analyse complex data sets to identify opportunities for improvement
  • Collaborate with cross-functional teams to ensure data-driven decision making
  • Translate business needs into technical specifications for data tracking and reporting

The ideal candidate will have:

  • Strong experience in digital analytics, with proficiency in Google Analytics, GA4, Adobe Analytics, GTM, SQL, Tableau, and familiarity with Python, R, and JavaScript
  • Experience with A/B and multivariate testing, and the ability to interpret and analyse complex data sets
  • Knowledge of statistical analysis methods
  • Excellent communication skills, with the ability to communicate complex information to non-technical audiences

We offer a competitive salary of $90,000 - $120,000 per year, depending on experience, as well as opportunities for professional growth and development.