Product Marketing Strategist

2 days ago

North Shields, North Tyneside, United Kingdom DFDS Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at DFDS. As a key member of our Product Marketing Team, you will play a critical role in developing and implementing a compelling product and contracting strategy for our tourism products.

Key Responsibilities
  • Collaborate with marketing and sales teams to define multi-channel strategies and ensure effective promotion of our product range.
  • Monitor and interpret product marketing sales channel performance to achieve volume and revenue targets.
  • Work closely with the Route Agile Team to launch and kick off new tourism products, ensuring all stakeholders are engaged and excited about our offerings.
  • Manage and implement contracts with tour operators, standard products, ancillary products, and groups, aligning with our commercial opportunities and route strategies.
  • Negotiate and maintain contracts for route land arrangement products, including onboard and group requirements.
  • Deliver tourism partner arrangements within a structured timeframe, working closely with the SPM and Head of Product.
  • Support the Head of Product in managing licenses and regulatory affairs, including insurances, package travel bonds, and other regulatory requirements.
About You

We are looking for a dynamic marketing professional with a passion for travel and a deep understanding of the industry. You should have strong people management skills, outstanding communication abilities, and a knack for project management. Your expertise should include in-depth knowledge of Seabook and a flair for creating compelling digital content, whether it's blog posts, sales copy, podcasts, or graphics.

You will be joining a vibrant, social team that spans various locations, so being a self-starter who thrives on collaboration is essential. If you love travel and are comfortable hitting the road, this could be the perfect role for you.

What We Offer
  • Life assurance cover
  • Contributory company pension scheme
  • Holiday Purchase Scheme
  • Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
  • Full employee assistance programme including proactive financial, emotional, mental, and physical health care support
  • Huge range of retail discounts from high street and online retailers
  • Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations, and much more
  • Access to Thrive, our award-winning Wellbeing platform
  • Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing

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