Strategic Marketing Lead for Large-Scale Events

3 weeks ago

London, Greater London, United Kingdom The Economist Full time

About the Role

The Economist is seeking a highly motivated Marketing Lead to join our dynamic team at Economist Impact. As a key member of our marketing team, you will be responsible for strategically planning and delivering cross-channel marketing campaigns to secure sponsorship and delegate revenue for our large-scale events portfolio.

Key Responsibilities

  • Develop effective marketing strategies to generate sponsorship leads and attract new business
  • Collaborate with the commercial department to develop marketing campaigns that generate sales leads and drive attendee registration
  • Plan and execute multichannel marketing campaigns to generate and nurture leads using a range of channels
  • Manage and monitor budgets, provide accurate and detailed forecasts, and feed into the budget-setting process
  • Manage marketing partner relationships with external media publications, industry, and professional associations
  • Develop content for all marketing materials, including emails, banner ads, print ads, digital ads, press releases, and social media posts
  • Monitor, track, and provide analysis to help measure the effectiveness of campaigns

Requirements

  • Proven marketing and lead generation experience, preferably in conference marketing and industry events
  • Proven experience working with sales teams and creating and implementing shared processes and strategies to deliver sponsorship revenue growth
  • Team player with excellent stakeholder management skills
  • Excellent time management and the ability to manage numerous projects simultaneously
  • Excellent strategic thinking and problem-solving abilities
  • Proficiency in digital marketing tools and platforms
  • Exceptional copy-writing skills and English both written and spoken
  • Analytical mindset with the ability to use data to make informed decisions
  • Creative thinker with a passion for staying ahead of industry trends
  • Self-motivated, naturally curious, and a strong sense of personal accountability
  • Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent, or equivalents, and back-end website editing tools like WordPress

About The Economist Group

The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status.

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