Strategic Marketing and Communications Director

3 days ago

London, Greater London, United Kingdom The Caring Family Foundation Full time
Job Description

Job Title: Strategic Marketing and Communications Director

Job Summary:

The Caring Family Foundation is seeking a highly skilled and experienced Strategic Marketing and Communications Director to join our team. As a key member of our senior leadership team, you will be responsible for developing and implementing comprehensive marketing and communications strategies to raise awareness, engage stakeholders, and drive support for our mission and programs.

Key Responsibilities:

  • Develop and execute integrated marketing and communication plans to promote the foundation's initiatives, events, and fundraising campaigns.
  • Manage the foundation's digital presence, including website maintenance, social media planning, email newsletters, press releases, and marketing collateral.
  • Manage design and production for Foundation collateral, including brochures, impact reports, and stationery, collateral for events.
  • Manage brand guidelines and brand book project working with agency partners.
  • Coordinate with program managers and stakeholders to gather stories, testimonials, and impact data for use in marketing materials and communications.
  • Monitor and analyze marketing performance metrics, including website traffic, social media engagement, email open rates, and campaign effectiveness.
  • Stay informed about industry trends, best practices, and emerging technologies in marketing and communications to enhance the foundation's outreach efforts.
  • Collaborate with internal teams, including development, programs, and administration, to ensure alignment and consistency in messaging and branding.
  • Manage marketing budgets, contracts, and vendor relationships effectively to optimize resources and achieve objectives.

Requirements:

  • Bachelor's degree in Marketing, Communications, Public Relations, or related field.
  • Proven experience in marketing and communications roles, preferably in the non-profit sector.
  • Strong writing and editing skills, with the ability to craft clear, compelling, and persuasive content for diverse audiences.
  • Proficiency in digital marketing tools and platforms, including website CMS, Donorbox, email marketing software, social media management tools, and analytics platforms.
  • Excellent interpersonal and relationship-building skills, with the ability to collaborate effectively with internal and external stakeholders.
  • Creative thinking and problem-solving abilities, with a strategic mindset and attention to detail.
  • Commitment to the foundation's mission and values, with a passion for making a positive impact in the community.

What We Offer:

  • A dynamic and supportive work environment.
  • The opportunity to work with a talented team of professionals who share a passion for making a difference.
  • A competitive salary and benefits package.
  • The chance to develop your skills and expertise in a rapidly evolving field.

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