Loyalty Programme Manager
3 weeks ago
About Us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
Our ideal candidate is a proactive loyalty marketer who has determination to achieve results. They will be responsible for the ongoing delivery and development of the customer loyalty programme across the Group, ensuring that they support the overall Halfords vision and customer loyalty strategy to drive profitable outcomes across agreed customer metrics.
Key Responsibilities
- Support the delivery & development of the Motoring club proposition and other lifetime value initiatives
- Ensure consistency of execution across the Group, engaging with Marketing, Customer, Commercial and Operational colleagues as well as Agency partners.
- Work in partnership to manage loyalty planning with Category, Marketing and CRM colleagues so that loyalty communications and promotions deliver desired behaviours.
- Manage specific cross functional projects that support the delivery of loyalty targets and future roadmap.
- Work with the analytics team to monitor and report on loyalty financial and operational performance vs agreed KPI's
- Champion loyalty in the business and be the conduit by which loyalty continues to be embedded culturally into the organisation
Key Skills & Experience
- Must have worked in a loyalty or CRM role previously, with a good understanding of the UK loyalty market.
- Proficient at managing multiple projects in a fast-paced retail environment, with an ability to prioritise workload accordingly.
- Productive team member, collaborating effectively with all teams and at all levels of the organisation with a fastidious approach to detail.
- Skilled in stakeholder management – this is a Group role with diverse stakeholder groups, so strong communication skills are essential.
- Commercial acumen is desired with candidates comfortable working with P&L, business cases and financial reports.
Halfords is proud to be an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all individuals regardless of race, religion, gender, sexual orientation, age, disability, or any other legally protected characteristics.
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