Digital Merchandising Manager

4 weeks ago

Redditch, Worcestershire, United Kingdom Halfords Full time

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you're willing to get stuck in, you'll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

As a key figure within the eCommerce team, the Digital Merchandising Manager will be responsible for defining and implementing the Digital Promotional & Loyalty strategy vision across halfords.com products and services.

You'll also be responsible for the effective management of Campaigns & Promotions activities on Halfords.com ensuring right first-time implementation and optimised customer journeys.

Key Responsibilities

  • Manage a team of 4 with roles spanning Merchandising, Design and Front End Development
  • Accountability for the end to end delivery of Promotional and Loyalty campaign activity
  • Be the 'go to' online contact for marketing , Loyalty teams & B2B Teams
  • Own the trading plan to ensure there is clarity on the activity and an understanding that it will deliver our Sales & Margin budget
  • Constantly analyse performance to understand how our campaign activity is performing, tracking and reporting on performance and communicate to the wider business.
  • In alignment with the Digital Strategy, define the FY Campaign, promotions & Loyalty objectives and strategy to drive conversion.
  • Flag risks to the budget and gain buy in from the business for changes to campaign activity based on budget expectations, competitor activity and data from previous campaigns

Skills & Experience

  • Strong business acumen and good level of commercial awareness
  • Strong analytical skills, awareness of key technologies and tools
  • Experience in defining and delivering initiatives to improve conversion
  • Deep understanding and experience of customer journeys
  • Very good stakeholder management and communication skills
  • Able to influence teams and senior management alike
  • Act quickly and decisively using good judgement in making decisions and performing actions
  • Good at building business relationships internally and externally with partners and suppliers
  • Ideally had some exposure to Offline Marketing

We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

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