Customer Insights Specialist
4 days ago
**About the Role:**
We are looking for a talented Customer Insights Specialist to join our Marketing team at CMC Markets. As a key member of the team, you will be responsible for developing and implementing data-driven strategies to enhance customer insights and drive business growth.
The ideal candidate will have experience working with Customer Data Platforms (CDPs) and a strong understanding of data governance best practices. Strong proficiency in data management tools and technologies, including SQL and data visualisation software, is also essential.
This role requires excellent analytical skills, attention to detail, and a strong problem-solving mindset. The successful candidate will be able to derive actionable insights from complex datasets and communicate effectively with technical and non-technical stakeholders.
Key Responsibilities:
- Develop and implement data-driven strategies to enhance customer insights
- Manage the integration of various data sources to facilitate a seamless data ecosystem
- Implement and uphold data governance policies to ensure data quality, compliance, and security
- Leverage the CDP to develop customer segments and profiles for precise targeting
- Create insightful dashboards and reports to track customer behaviour and campaign performance
- Provide ongoing support and training for marketing team members on utilising the CDP effectively
- Collaborate with IT, data engineering, and other departments to understand and fulfil their data requirements
Requirements:
- Bachelor's degree in Data Analytics, Marketing, Business, or a related field
- 2+ years of experience working with CDPs, preferably in financial services or marketing
- Strong proficiency in data management tools and technologies, including SQL and data visualisation software
- Experience with CRM systems such as Braze, campaign execution, and customer journey mapping
- Excellent analytical skills, attention to detail, and a strong problem-solving mindset
Estimated Salary:** £50,000 - £60,000 per annum
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