Data-Driven Customer Insights Specialist
3 weeks ago
About QVC
At QVC, we're dedicated to providing a more human way to shop. Our mission is to combine shopping and entertainment to curate products, experiences, conversations, and communities for millions of discerning shoppers.
Job Summary
We're seeking a Customer Insights Specialist to join our team. As a key member of our insights team, you'll play a crucial role in analyzing internal and external trends to identify opportunities and help stakeholders understand what motivates customers and influences their behavior.
Key Responsibilities
- Conduct primary and secondary research to gather insights about QVC's customers and strategic opportunities to improve customer experience, expand our digital relevance, grow our customer base, and drive growth.
- Integrate business insights through various methods of delivery, including presentations and regular reporting.
- Analyze data sets to synthesize and produce hypotheses to support end-users.
- Build out QVC customer personas, including creative evaluation and research on QVC brand and customers.
- Closely monitor market retail, platform, technology, and merchandising landscapes using platforms such as Euromonitor, Stylus, Statista, and Qualtrics.
Requirements
- Experience as a research analyst within a research agency or in-house role.
- Experience running qualitative projects, including writing briefs, recruitment, writing questionnaires, critiquing findings, building qualitative work, moderation, and conducting face-to-face depth interviews.
- Knowledge of databases and data mining, as well as SQL or Python.
- Ability to communicate relevant findings through various methods of reporting, including PowerPoint, Tableau Dashboard, Excel reports, and Word documents.
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