Sales and Marketing Director
4 days ago
We are seeking a highly experienced and commercially astute Marketing Manager to join our growing business at VMA GROUP. As a key member of our Senior Management Team, you will be responsible for developing and executing long-term marketing plans that align with our regional sales and retention strategies.
Main Responsibilities:
- Develop and implement marketing strategies to drive sales growth and customer retention
- Contribute to the development of regional sales and growth plans, ensuring alignment with company objectives
- Lead a team of marketing professionals, providing coaching and development opportunities to enhance their expertise
- Collaborate with the Head of Marketing and Customer Experience to ensure effective marketing execution and ROI measurement
- Create, own, deliver, and measure marketing success to drive forward sales and customer retention
Requirements:
- Proven experience in a marketing role delivering marketing within the B2B service sector
- Strong understanding of key disciplines, including sales plans, campaign planning, retention, cross-sell, and acquisition
- Competent copywriting skills, with experience in content creation for various audiences and marketing channels
- Natural ability to react quickly to information coming through from the business, with a focus on CRO and MQL quality
About VMA GROUP:
VMA GROUP is a leading international recruitment and executive search specialist, providing support to the communications, marketing, digital, and change communities. Our specialist practice areas cover communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing, and agency services.
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