Sales/marketing manager

3 weeks ago

Central Bedfordshire Bedfordshire, United Kingdom VMA GROUP Full time

Our client is a leader in providing global environmental solutions, and innovative, sustainable and smart management of natural resources. This phenomenal and well-established organisation is looking for a Pardot expert to join the marketing function.
The successful automation specialist will lead a team of two executives, coaching and developing their expertise across CRM platform specifically as well as other digital marketing tools, reporting to the Head of Marketing.

This key position will be responsible for contributing to and tactical execution of long-term marketing plans, in line with regional sales and retention strategies as well as the company’s medium-term plans and overall business development strategy.
There are core objectives in doubling revenue by 2030, by providing marketing for the regional sales and growth plans and ensuring an ROI from all I&C marketing activities. They will be responsible for creating, owning, delivering and measuring marketing success to drive forward sales and customer retention in this key area for the company.

We are looking to recruit an experience and commercially astute Marketing Manager to join our growing business. In this role you will be responsible for the long term marketing plans in line with regional sales and retention strategies, as well as the company’s medium term plans.
You will be expected to directly contribute to achieving the businesses target of increasing customers and revenue by providing marketing for the regional sales and growth plans and ensuring a ROI from all marketing activities.
You will be responsible for creating, owning, delivering and measuring marketing success to drive forward sales and customer retention in this key area.
This role reports to Head of Marketing and Customer Experience and sits within the Senior Management Team.
This is a hybrid role following the probation period, during the 6 months probation period you will be required to be onsite.

The role requires constantly focusing on CRO and the quality of MQLs, and proving such through data.

You must be a competent copywriter as you will be responsible for content creation for several audiences and a variety of marketing channels. You will have experience in a marketing role delivering marketing within B2B service sector and be naturally action-orientated and agile with the ability to react quickly to information coming through from the business.
You will have a solid understanding of key disciplines including sales plans, campaign planning, retention, cross-sell and acquisition.

VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

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