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Head of Performance Marketing and CRM

2 months ago

London, Greater London, United Kingdom Growth & Company Full time
Growth & Company is seeking a seasoned marketing professional to lead our performance marketing and CRM efforts. As Head of Performance Marketing and CRM, you will be responsible for developing and executing strategies to drive growth and customer engagement across multiple territories.

Key Responsibilities:

* Develop and implement multi-territory paid and CRM marketing strategies to drive customer acquisition and retention
* Lead a team of four and manage third-party agency partnerships to ensure efficient and effective marketing efforts
* Collaborate with cross-functional teams to align marketing objectives and drive business growth
* Analyze marketing effectiveness and make data-driven recommendations to improve performance
* Identify and implement new performance drivers and channel testing to optimize marketing ROI
* Foster strong relationships with agency partners and internal stakeholders to ensure seamless collaboration
* Develop and track key performance indicators to measure marketing success

Requirements:

* 5+ years of experience in D2C/e-commerce marketing, with a focus on performance, SEO, and CRM
* Strong analytical and Excel skills, with the ability to interpret complex data and make informed decisions
* Proven track record of driving business growth and customer engagement through effective marketing strategies
* Excellent communication and leadership skills, with the ability to collaborate with cross-functional teams and agency partners
* Strong understanding of CRM and performance marketing principles and best practices

If you are a motivated and results-driven marketing professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.