Digital Marketing Analytics Lead
3 days ago
Role Overview
ADLIB Recruitment | B Corp™ is seeking a highly skilled Digital Marketing Analytics Lead to join our team in Bath. This exciting opportunity will see you play a pivotal role in shaping the company's data-driven decision-making across advertising, leveraging cutting-edge tools and managing a small team.
Salary: £65,000 per annum
About the RoleAs a Digital Marketing Analytics Lead, you will lead the execution of BI strategy, focusing on digital advertising, first-party data, and more. You will collaborate with senior stakeholders across commercial sales and advertising teams, providing them with actionable insights to drive key business decisions.
You will be responsible for managing reporting pipelines, leveraging data from systems such as Google Ad Manager and Google Analytics, and ensuring the quality and timeliness of insights delivered. As a team leader, you will oversee a small team of analysts, providing leadership and mentoring to help them thrive in a dynamic environment.
Key Responsibilities:
- Leverage data to inform strategic decisions and drive business growth
- Collaborate with cross-functional teams to ensure alignment and effective communication
- Develop and manage reporting pipelines to meet stakeholder needs
Requirements
We are looking for an experienced Data-Driven Advertising Strategist who has:
- Proven experience in a BI Manager or similar lead role, with hands-on expertise
- Strong background in marketing, digital advertising, commercial sales, or publishing (or similar) environment
- Experience with SQL, ETL processes, and data modelling
- Proficiency with Google Ad Manager, Google Analytics, and advertising media buying channels (e.g., real-time bidding, programmatic direct)
- Experience in BigQuery, Looker Studio, or similar visualization tools (Power BI, Tableau)
- Line management experience, or mentoring and coaching experience
Benefits
This role offers a competitive salary of up to £65,000 per annum, depending on experience. We also offer a great benefits package, including three days in the office and two days remote work.
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