Digital Marketing Solutions Lead

3 days ago


Bath, Bath and North East Somerset, United Kingdom Salt Full time
About the Role

We are seeking a seasoned CRM Marketing Manager to lead our marketing efforts in Somerset. As a member of our team, you will be responsible for developing and executing strategic marketing campaigns that drive customer loyalty and business growth.

With a strong background in CRM & Email Marketing, you will have a deep understanding of how to use data and insight to inform marketing decisions. You will also have experience using multiple ESP/CRM systems and be well-versed in analytics and reporting.

Responsibilities:

  1. Design and execute direct-to-customer marketing campaigns using automated marketing systems.
  2. Use customer segmentation and data to create targeted marketing messages.
  3. Deliver campaigns across various channels, including social media, email, and SMS.
  4. Analyse campaign performance and provide insights to stakeholders.
  5. Manage team budget to meet ROI targets.

Benefits:

As a member of our team, you can expect a competitive salary range of £55,000 - £65,000 per annum, plus 20% bonus and benefits.

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