Strategic Marketing Lead

1 month ago


Bath, Bath and North East Somerset, United Kingdom Vertical Advantage Full time

Vertical Advantage is seeking a highly skilled Strategic Marketing Lead to develop and execute shopper marketing initiatives that drive sales and enhance the shopper experience.

About the Role:
  • We are looking for a results-driven individual who can increase awareness of our brands at the point of purchase, both in-store and online.
  • You will manage retail media shopper marketing agency relationships and customer media houses networks.
Key Responsibilities:
  1. Increase efficiency and effectiveness of retail media spend across the UK & Irish retail market.
  2. Manage and monitor shopper marketing budgets to improve ROI and accurate financial control.
  3. Identify opportunities for process improvement and innovation in execution.
  4. Collaborate with cross-functional teams to develop compelling marketing materials that resonate with shoppers.
Campaign Management:
  • Plan and oversee the execution of multi-channel marketing campaigns, including digital ads, in-store displays, promotions, and events.
Retail Partnership:
  • Build and maintain strong relationships with retail partners/agencies to ensure effective implementation of marketing strategies.
Performance Analysis:
  • Utilize data analytics to measure the effectiveness of shopper marketing campaigns and make data-driven decisions.

Salary up to £73,000 per annum, with a £6,500 car allowance and 18% bonus.



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