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Growth Marketing Strategist

2 months ago

London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
About the Role

We are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Create and execute marketing plans that drive lead generation, conversion, and revenue growth.
  • Lead Generation and Conversion: Utilize a mix of content, account-based, and performance marketing tactics to attract and convert leads from targeted institutions.
  • Campaign Optimization: Continuously optimize campaigns across multiple channels, including search engines, social media, email, and display advertising.
  • Collaboration and Partnership: Partner with Product Marketers to enhance their content and ad creatives, and collaborate with Sales teams to align marketing efforts with sales goals.
  • Marketing Automation and Data Management: Own the marketing automation strategy to increase lead-to-opportunity conversion, and manage the customer data infrastructure across all customer touchpoints.
  • Analysis and Reporting: Analyze campaign performance, revenue attribution, and ROI, and provide regular, detailed reports and actionable insights to management.
Requirements
  • 5+ Years of Experience: Proven experience in a B2B marketing role, with a focus on growth marketing, lead generation, and customer acquisition.
  • Marketing Automation and CRM: Proficient in marketing automation tools and CRM systems, with a preference for Salesforce and Pardot.
  • Digital Ad Platforms and SEO: Good knowledge of digital ad platforms, SEO, conversion rate optimisation tools, and content management systems.
  • Analytics and Data Analysis: Proficient in analytics platforms such as Google Analytics (GA4) and Power BI, with the ability to translate data into actionable insights.
  • Communication and Project Management: Excellent written and verbal communication skills in English, and strong project management skills, with the ability to lead and collaborate with cross-functional teams.
About Us

Marketing Talent | Marketing Recruitment Experts is a leading marketing recruitment agency that specializes in connecting top marketing talent with innovative companies. We are passionate about helping businesses grow through effective marketing strategies and tactics.