Customer Relationship

6 days ago

London, Greater London, United Kingdom Crone Corkill Full time

Role Summary

At Crone Corkill, we are seeking a Customer Relationship & Data Strategist to play a pivotal role in optimizing our CRM processes and driving marketing success. This individual will be responsible for managing and enhancing our Salesforce and Pardot systems, leveraging data insights to fuel strategic decision-making.

Key Responsibilities

  • CRM Management: Oversee the implementation and maintenance of Salesforce and Pardot, analyzing customer, transactional, engagement, and product data to identify trends and actionable insights.
  • Campaign Measurement & Optimization: Track and report on the effectiveness of CRM campaigns, providing recommendations for continuous improvement and maximizing ROI.
  • Strategic Development: Develop and implement strategies to attract and retain customers, focusing on reducing churn rates and fostering customer loyalty.
  • Collaboration & Alignment: Work closely with brand, marketing, and sales teams to ensure CRM activities seamlessly integrate with overall business objectives and marketing strategies.
  • Data Management & Reporting: Oversee the data acquisition and management program, ensuring data accuracy and integrity. Create insightful dashboards and reports to present key findings and drive continuous improvement of the CRM program.
  • Training & Knowledge Sharing: Provide training and support to colleagues on CRM processes and best practices, fostering a culture of CRM proficiency within the organization.
  • Market Research & Analysis: Conduct ongoing market research to stay abreast of industry trends, competitor strategies, and emerging technologies relevant to CRM.

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