Retail Marketing Manager EAME Position
1 month ago
Caterpillar is seeking a highly skilled and experienced Retail Marketing Manager to lead the retail transformation journey in the EAME (Europe, Africa, and Middle East) region. The successful candidate will be responsible for developing and implementing retail strategies to drive business growth and profitability in the region.
Key Responsibilities:- Develop and execute retail transformation strategies to drive business growth and profitability in the EAME region.
- Lead the daily work and strategic direction of 3-5 field-based employees focused on Caterpillar and retail transformation execution in EAME.
- Implement the 5-step retail strategy focused on customer needs and the retail journey at dealers across EAME.
- Engage and develop ASSCs (Authorized Sales and Service Centers) to drive retail sales and profitability.
- Manage a seven-figure budget for dealer initiatives aimed at expanding retail sales of prime products and parts and service.
- Develop and manage new projects to support dealer sales and profitability.
- Hire, develop, and train a team to help achieve desired results.
- Manage growth plans in cooperation with dealers in their retail transformation.
- Responsibility for Net Loyalty Scores, and new customer growth.
- Responsibility for Expansion of Physical Dealer Coverage.
- Support the implementation of online sales platforms and integration with Shop.cat.com.
- Represent CI on Marketing and Sales Excellence Program enhancements.
- Support the retail aftermarket framework and initiatives.
- University degree and extensive product/market knowledge.
- Senior-level background of retail/distribution experience.
- Extensive experience in dealer/sales network roles.
- Experience in dealer/sales financial management, understanding profitability drivers and tactics for cost control.
- Leadership experience.
- Good human relations, organization, and communication skills.
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