Senior Retail Marketing Strategist

3 weeks ago


Leicester, Leicester, United Kingdom Caterpillar Full time
Role Summary

We are seeking a highly skilled Retail Marketing Manager to lead our retail transformation journey in EAME territories. As a key member of our marketing team, you will be responsible for developing and implementing product and marketing strategies that drive retail sales growth and profitability.

Key Responsibilities
  • Develop and execute retail transformation strategies to drive sales growth and profitability in EAME territories
  • Lead the daily work and strategic direction of 3-5 field-based employees focused on Caterpillar and retail transformation execution
  • Implement the 5-Step Retail Strategy focused on customer needs and the retail journey at dealers across EAME
  • Manage a seven-figure budget for dealer initiatives aimed at expanding retail sales of prime products and parts and service
  • Develop and manage new projects to support dealer sales and profitability
  • Represent CI on marketing and sales excellence program enhancements
Requirements
  • University degree and extensive product/market knowledge
  • Senior level background of retail/distribution experience
  • Extensive experience in dealer/sales network roles
  • Experience in dealer/sales financial management, understanding profitability drivers and tactics for cost control
  • Leadership experience
  • Good human relations, organization, and communication skills
What We Offer

We offer a competitive salary, 27 days annual leave, 20% bonus, flexible benefits, and a contributory pension scheme.



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