Senior Retail Marketing Strategist
3 weeks ago
We are seeking a highly skilled Retail Marketing Manager to lead our retail transformation journey in EAME territories. As a key member of our marketing team, you will be responsible for developing and implementing product and marketing strategies that drive retail sales growth and profitability.
Key Responsibilities- Develop and execute retail transformation strategies to drive sales growth and profitability in EAME territories
- Lead the daily work and strategic direction of 3-5 field-based employees focused on Caterpillar and retail transformation execution
- Implement the 5-Step Retail Strategy focused on customer needs and the retail journey at dealers across EAME
- Manage a seven-figure budget for dealer initiatives aimed at expanding retail sales of prime products and parts and service
- Develop and manage new projects to support dealer sales and profitability
- Represent CI on marketing and sales excellence program enhancements
- University degree and extensive product/market knowledge
- Senior level background of retail/distribution experience
- Extensive experience in dealer/sales network roles
- Experience in dealer/sales financial management, understanding profitability drivers and tactics for cost control
- Leadership experience
- Good human relations, organization, and communication skills
We offer a competitive salary, 27 days annual leave, 20% bonus, flexible benefits, and a contributory pension scheme.
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Senior Marketing Strategist
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Digital Marketing Strategist
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Retail Marketing Manager EAME
4 weeks ago
Leicester, Leicester, United Kingdom Caterpillar Full timeRole OverviewWe are seeking a highly skilled and experienced Retail Marketing Manager to lead our retail transformation journey in EAME territories. As a key member of our team, you will be responsible for developing and executing product and marketing strategies to drive retail sales and growth in the region.Key ResponsibilitiesRetail Transformation...
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Retail Marketing Manager EAME Position
1 month ago
Leicester, Leicester, United Kingdom Caterpillar Full timeJob Title: Retail Marketing Manager EAMECaterpillar is seeking a highly skilled and experienced Retail Marketing Manager to lead the retail transformation journey in the EAME (Europe, Africa, and Middle East) region. The successful candidate will be responsible for developing and implementing retail strategies to drive business growth and profitability in...
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Category Strategist
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Senior Retail Manager
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Senior Marketing Strategist
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