Consumer Insight Specialist

6 hours ago


Swansea, City and County of Swansea, United Kingdom Cyden Ltd Full time
{"title": "Consumer Insight Role", "description": "Job Summary

We are seeking a highly skilled Consumer Insight professional to join our team at CyDen Ltd. As a key member of our clinical department, you will be responsible for developing a deep understanding of consumer insights, consumer decision journey, consumer segmentation, market, and competitor dynamics.



Key Responsibilities

  • Collect and analyze customer data from various sources to identify trends, patterns, and correlations.
  • Develop and maintain customer segmentation models to better understand customer behavior, preferences, and needs.
  • Conduct in-depth analysis of customer journeys, interactions, touchpoints to identify pain points and areas for improvement.
  • Collaborate with cross-functional teams, including marketing, product development, customer service, to gather requirements and define KPIs for customer insights.
  • Design and execute surveys, focus groups, and other research methodologies to gather qualitative feedback and insights from customers.
  • Utilize statistical techniques to forecast customer behavior and outcomes.
  • Prepare reports, dashboards, and visualizations to communicate insights and recommendations.



Requirements

  • An academic degree in consumer-oriented education, such as User-System Interaction, Design for Interaction, Human Computer Interaction (HCI), Industrial Design, Social Psychology, or other equivalent qualification.
  • Experience working in user research, consumer science, industrial design, psychology in the domain of product or service development.
  • Working experience with UX/UI design.
  • Broad understanding of key consumer research methodologies.
  • Solid understanding of statistics.
  • Experience in marketing/product development.
  • An in-depth understanding of consumer insight generation and proposition development processes.
  • Experience in consumer analysis and proposition writing.
  • Proven track record of creating strong communication briefs/plans.



What We Offer

  • Competitive rates of pay.
  • 25 days holiday plus Bank holidays rising to 28 with length of service.
  • 5% Company pension contributions.
  • Company sick pay.
  • Career development opportunities.
  • Employee Assistance Programme.
  • Cycle to Work Scheme.



About Us

CyDen Ltd is committed to being an equal opportunities employer and values diversity.

"}

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