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Product/Consumer Research Associate

2 months ago


Swansea, City and County of Swansea, United Kingdom The Recruitment Co. Full time
About the Role

The Recruitment Co. is seeking an experienced Product/Consumer Research Assistant to join our client's expanding team. As a world-leading manufacturer of high-quality technical products, we are looking for a skilled professional to drive consumer research and product development.

Key Responsibilities
  • Collect and analyze customer data from various sources to identify trends, patterns, and correlations.
  • Develop and maintain customer segmentation models to better understand customer behavior, preferences, and needs.
  • Conduct in-depth analysis of customer journeys, interactions, and touchpoints to identify pain points and areas for improvement.
  • Collaborate with cross-functional teams, including marketing, product development, and customer service, to gather requirements and define KPIs for customer insights.
  • Design and execute surveys, focus groups, and other research methodologies to gather qualitative feedback and insights from customers.
  • Utilize statistical techniques to forecast customer behavior and outcomes.
  • Prepare reports, dashboards, and visualizations to communicate insights and recommendations.
  • Support the creation and substantiation of plans for strong marketing claims.
  • Ensure consumer satisfaction throughout the life cycle of the solution before product launch.
  • Apply relevant tools to verify and validate consumer needs.
Requirements
  • An academic degree in consumer-oriented education, such as User-System Interaction, Design for Interaction, Human Computer Interaction (HCI), Industrial Design, Social Psychology, or other equivalent qualification.
  • Experience working in user research, consumer science, industrial design, psychology in the domain of product or service development.
  • Working experience with UX/UI design.
  • Broad understanding of key consumer research methodologies.
  • Solid understanding of statistics.
  • Experience in marketing/product development.
  • An in-depth understanding of consumer insight generation and proposition development processes.
  • Experience in consumer analysis and proposition writing.
  • Proven track record of creating strong communication briefs/plans.
About The Recruitment Co.

The Recruitment Co. is an equal opportunities employer and we're committed to diversity and inclusion in the workplace.