Global Shopper Marketing Manager
1 month ago
Unlock Your Potential as a Global Shopper Marketing Manager
About the Role:
- Lead the development of global omnichannel shopper activation strategies, driving localised impact through occasion-led campaigns.
- Craft a winning store strategy (Perfect Omni-store) and empower the team and partners with its key principles and performance metrics.
- Equip local market teams with compelling materials, toolkits, and training for effective commercial and brand performance.
- Elevate shopper marketing with strategic insights that energise the Category Strategy, influencing portfolio, fixture, and Point-of-Purchase dynamics.
- Boost sales teams by tailoring Shopper strategies for engaging retailers on Category and Brand plans.
- Optimise omni-shopper marketing tactics ROI in collaboration with the Net Revenue Management team.
About You:
- Currently a Shopper/Trade/Customer/Channel Marketing Manager in a Consumer Goods business.
- Experience working across multiple markets.
- Proven success in crafting and implementing omni-channel shopper marketing strategies.
- Effective influencing, both with internal stakeholders or externally with distributors or retailers.
- Able to work in a multi-functional team and thrive in remote environments.
Join the Advocate Group, a leading recruitment partner to the FMCG and consumer product sectors, and take your career to the next level.
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