Global Shopper Marketing Manager

1 month ago


London, Greater London, United Kingdom Advocate Group Full time

Unlock Your Potential as a Global Shopper Marketing Manager

About the Role:

  • Lead the development of global omnichannel shopper activation strategies, driving localised impact through occasion-led campaigns.
  • Craft a winning store strategy (Perfect Omni-store) and empower the team and partners with its key principles and performance metrics.
  • Equip local market teams with compelling materials, toolkits, and training for effective commercial and brand performance.
  • Elevate shopper marketing with strategic insights that energise the Category Strategy, influencing portfolio, fixture, and Point-of-Purchase dynamics.
  • Boost sales teams by tailoring Shopper strategies for engaging retailers on Category and Brand plans.
  • Optimise omni-shopper marketing tactics ROI in collaboration with the Net Revenue Management team.

About You:

  • Currently a Shopper/Trade/Customer/Channel Marketing Manager in a Consumer Goods business.
  • Experience working across multiple markets.
  • Proven success in crafting and implementing omni-channel shopper marketing strategies.
  • Effective influencing, both with internal stakeholders or externally with distributors or retailers.
  • Able to work in a multi-functional team and thrive in remote environments.

Join the Advocate Group, a leading recruitment partner to the FMCG and consumer product sectors, and take your career to the next level.



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