Shopper Marketing Manager

4 weeks ago

London, Greater London, United Kingdom Wella Full time
About the Role

The Shopper Marketing Manager will play a pivotal role in driving professional and consumer penetration growth through our omnichannel scale-up and market share growth plans across Retail Hair, Professional & Consumer Nail, and Professional and Consumer Premium Haircare channels.

Key Responsibilities
  • Develop and execute shopper marketing strategies to drive consideration, conversion, and customer penetration across our priority brands.
  • Collaborate with Brand Marketing teams to develop visual merchandising solutions that drive physical availability, shelf impact, and conversion in-store.
  • Project manage the design, development, and deployment of in-store experiences, working with local agencies and production partners to ensure best-in-class execution.
  • Ensure global merchandising guidelines and toolkits are converted into suitable executions, arbitrating between global, regional, brand, and commercial teams.
  • Work with Trade Marketing teams to outline proposals as part of the Go-to-Market strategy, ensuring space plans align with global and retailer guidelines.
  • Develop and drive store execution plans for flagship projects, showcasing the best expression of our brand across salon, retail, and wholesale channels.
  • Analyze performance of in-store execution, tracking store vs estate performance and SKU performance uplift analysis, and run rate analysis to inform future strategies.
Success Metrics
  • Growth in B&M sales, run rates, space productivity, brand ranking vs competitors, store sales uplifts, customer penetration, and market share in retailers with refitted vs non-fitted stores.
  • On-time delivery of store roll-out plans involving permanent merchandising deliverables.
  • On-budget delivery of all plans.
  • Alignment of executions to global guidelines and local best practice.
  • Delivery of global best-in-class merchandising and brand visual merchandising execution examples.
Requirements
  • 5 years of experience in Shopper Marketing.
  • Proven experience of working autonomously and collaboratively.
  • Immaculate attention to detail.
  • Track record of project management and ownership.
  • Capable in financial and insight-led data analysis to drive shopper-first thinking.
  • Strong communication and presentation skills.
  • Exceptional organizational skills.
  • Brand guardian and custodian experience.
  • Strong visualization skills (ideally with digital design capabilities).
  • Experience in managing budgets.
  • Experience in artwork management.
  • Category management experience an added benefit.
  • Passion for beauty.
About Wella

Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, and ghd. We empower our people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to our stakeholders.

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