Shopper Marketing Manager

2 weeks ago


London, Greater London, United Kingdom Wella Full time

Job Title: Shopper Marketing Manager

About the Role:

The Shopper Marketing Manager will play a crucial role in driving the growth of our professional and consumer penetration via our omnichannel scale-up and market share growth plans across Retail Hair, Professional & Consumer Nail, and Professional and Consumer Premium Haircare channels.

Key Responsibilities:

  • Develop and deliver best-in-class in-store experiences across our multi-channel retailer business to excite, inspire, educate, and disrupt the shopper journey.
  • Work closely with CMI, Global & Local Brand Teams, and Commercial Teams to devise, develop, and deliver shopper marketing strategies that drive store productivity and penetration.
  • Project manage the design development and deployment of visual merchandising solutions to drive physical availability, shelf impact, and conversion in the store shopping environment.
  • Ensure global merchandising guidelines and toolkits are converted into suitable executions, arbitrating between global, regional, brand, and commercial teams.
  • Develop and drive the store execution parts of the Flagship Project, ensuring we deliver plans that showcase the best expression of our brand across salon, retail, and wholesale.

Requirements:

  • 5 years of experience in Shopper Marketing.
  • Proven experience of working autonomously and collaboratively.
  • Immaculate attention to detail.
  • Track record of project management and ownership.
  • Capable in financial and insight-led data analysis to drive shopper-first thinking.
  • Strong communication and presentation skills.
  • Exceptional organizational skills.
  • Brand guardian and custodian experience.
  • Strong visualization skills (ideally with digital design capabilities).
  • Experience in managing budgets.
  • Experience in artwork management.
  • Category management experience an added benefit.
  • Passion for beauty.

What We Offer:

  • 25 days holiday + additional day off for your birthday (not including bank holidays).
  • 3 days personal leave for your own significant life events.
  • 2 paid days off for volunteering/charity work.
  • Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution).
  • Optional Family Private Medical Insurance Cover.
  • Income Protection.
  • Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella).
  • Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd).
  • EAP (Employee Assistance Programme).
  • Enhanced maternity, paternity, and adoption leave.
  • Gym Benefits.
  • Eye Tests.
  • WOW Programme (Bonus following exit from KKR, eligible after successful probation).
  • Workplace/Nursery Benefits.
  • 4 weeks working remotely abroad.

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