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Luxury Marketing Strategist

1 month ago

Winchester, Hampshire, United Kingdom Bighornlaw Full time

We are seeking a highly skilled Luxury Marketing Specialist to join our team at Andersen Group Realty of Keller Williams Realty Boston Northwest in Winchester, MA. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, CRMs, advertising, branding, digital marketing, and social media.

About the Role

This is an exciting opportunity to work in a fast-paced, dynamic environment where no two days are the same. As a Luxury Marketing Specialist, you will be responsible for managing and overseeing marketing initiatives, including mailings, social media, website, community and client events, property listings, etc.

Key Responsibilities
  • Develop and implement comprehensive marketing plans that elevate brand presence and differentiate Andersen Group Realty in the competitive luxury real estate market.
  • Manage and optimize all marketing automation tools, CRM systems (Follow Up Boss), and digital platforms.
  • Evaluate new technologies to enhance marketing efficiency and the effectiveness of campaigns.
  • Assist in planning and managing internal and external client and community events, including overseeing logistics, managing registrations, coordinating with vendors, and creating marketing collateral.
  • Continuously update and revise company marketing materials such as presentations, consultation guides, etc.
Requirements

To be successful in this role, you will need:

  • A minimum of 2 years' experience in marketing, preferably in the luxury real estate industry.
  • Strong knowledge of marketing automation tools, CRM systems, and digital platforms.
  • Excellent written and verbal communication skills, attention to detail, and outstanding copywriting and proofreading skills.
  • Experience with MailChimp, Hootsuite, Wordpress, Adobe Creative Suite, Canva, and CRM experience preferred.
  • A reliable car and ability to commute into office located in Winchester, MA.
Compensation

The salary for this position is estimated to be around $80,000 per year, based on industry standards and location.