Senior Marketing Strategist
1 day ago
Monoflo International, a leading provider of reusable transport packaging solutions in North America, is seeking an experienced Senior Marketing Strategist to drive growth and expand its market presence. With headquarters in Virginia, the company has been a pioneer in leveraging technology and people to deliver reliable and sustainable solutions for over 50 years.
Job OverviewThe successful candidate will lead strategic marketing initiatives, working closely with the executive team to develop, implement, and oversee campaigns that boost sales, increase market share, and strengthen the brand. Key responsibilities include:
- Developing and executing integrated marketing strategies to support sales and ROI goals.
- Conducting market research to identify trends, customer needs, and competitive landscapes to inform decision-making.
- Overseeing brand messaging, media, and PR strategies to build awareness and engagement.
- Crafting and managing demand generation campaigns using digital marketing, trade shows, content marketing, and account-based marketing (ABM).
- Leveraging Salesforce for effective CRM, lead generation, and nurturing processes.
- Monitoring and analyzing performance metrics to assess campaign effectiveness and ROI.
- Bldng, mentoring, and managing a high-performing marketing team.
This role requires a proven track record of driving ROI and scaling growth in an industrial business environment. A Bachelor's degree in marketing or a related field is essential, along with at least 10 years of experience in marketing, focusing on digital strategy, branding, and SEO.
Estimated Salary: $140,000 - $180,000 per year-
Marketing Strategist
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