Digital Marketing and Website Officer

2 weeks ago

London, Greater London, United Kingdom CompTIA Human Resources Full time
Job Description:

**Job Title:** Digital Marketing and Website Officer

**Job Summary:** We are seeking a highly skilled Digital Marketing and Website Officer to join our team at CompTIA Human Resources. The successful candidate will be responsible for executing comprehensive strategies to enhance customer experiences, improve conversion rates, and achieve marketing automation excellence.

Key Responsibilities:
  • **Strategy Implementation:** Collaborate with the EMEA Marketing Director to implement marketing automation and personalization strategies aligned with the region's growth objectives, industry trends, and customer experience requirements.
  • **Personalization Deployment:** Oversee the deployment of personalized marketing strategies using persona insights and advanced technologies to enhance user engagement, relevance, and conversion rates.
  • **Content Optimization:** Collaborate with Content Writers to optimize content for targeted keywords, ensuring each piece of content is search engine-friendly. Conduct in-depth keyword research to identify opportunities for optimizing existing content and creating new content that aligns with country-specific search trends and audience needs.
  • **Conversion Optimization:** Lead marketing automation and personalization strategies alongside CX and Content strategy teams to ensure website and marketing assets effectively turn prospects into customers. Monitor and report on key performance indicators.
  • **Performance Analysis:** Monitor and report on marketing automation and personalization performance, utilizing analytics to provide regular reports, and make data-driven recommendations to refine strategies by enhancing marketing automation processes and efficiencies, increasing lead generation and reducing operational costs.
  • **Learning and Growth:** Stay updated on the latest SEO trends and technologies and share knowledge with the team to drive continuous improvement.
Requirements:
  • Bachelor's or Master's in Marketing, Business, or a related field.
  • Proven experience (3+ years) in marketing automation, personalization, and conversion optimization.
  • Strong understanding of marketing technologies, data analytics, and digital marketing trends.
  • Excellent project management skills.
  • Exceptional English written and verbal communication skills.
  • Proficiency in other European languages is an asset but not essential.
Why Join Us:

We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated.

  • CompTIA sponsored medical scheme and group income protection
  • Annual corporate bonus
  • Opportunity for spot bonuses up to $2,500
  • 6% CompTIA contribution towards workplace retirement account
  • Flexible work schedule, with summer hours for five months
  • 12 paid public holidays and 28 working days' paid holidays
  • 30-Day paid sabbatical after 10 years of employment
  • Company-provided cellphone
  • Annual broadband reimbursement
  • Home office equipment reimbursement
  • Various other benefits and rewards

CompTIA seeks excellence through diversity in its staff. We prohibit discrimination based on race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, or marital status.

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