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Digital Marketing and Website Manager
2 months ago
We are seeking a highly skilled and experienced Digital Marketing and Website Officer to join our team at Clarion Events. As a key member of our marketing team, you will be responsible for developing and implementing our digital marketing strategy, managing our website, and ensuring that our brand is consistently represented across all channels.
Key Responsibilities:- Develop and implement a cross-channel digital marketing strategy to promote our brand and drive engagement
- Manage and maintain our website, ensuring it is up-to-date and aligned with our brand guidelines
- Collaborate with our events team to ensure that our digital marketing efforts are aligned with our live events
- Manage our digital marketing budget, allocating resources strategically to maximize ROI
- Work closely with our central marketing function to shape our campaign strategy and ensure that both live and digital goals are captured in the plan
- Implement marketing automation tools to automate marketing campaigns during event periods
- Manage a team of campaign marketers to execute on our central marketing strategy for live events
- Take ownership of our event website and brand management, ensuring consistency in brand messaging across all channels
- Oversee the development and execution of branding initiatives to enhance brand awareness and loyalty
- Establish event and digital KPIs to measure the success of marketing campaigns and initiatives
- A degree or master's in marketing, business administration, or a related field
- Proven track record of success in marketing leadership roles in events and digital
- Proficiency in marketing automation platforms, CRM systems, and analytics tools
- Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and initiatives
- Experience in developing and executing integrated marketing campaigns across digital and traditional channels
- 25 days' holiday plus bank holidays
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days - one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities