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Head of Product Marketing and Research

2 months ago

London, Greater London, United Kingdom Foote Region - Modern Woodmen of America Full time
About the Role

We are seeking a highly skilled and experienced Head of Product Marketing and Research to join our team at Foote Region - Modern Woodmen of America. This is a unique opportunity to lead our product marketing and research efforts, driving business growth and innovation.

Key Responsibilities
  • Develop and Implement Product Marketing Strategies: Design and execute comprehensive product marketing strategies to drive product growth and market penetration.
  • Lead Research Initiatives: Align research initiatives with a single, overarching research goal, and oversee all market research activities to ensure a deep understanding of market trends, customer needs, and competitive landscape.
  • Team Leadership and Development: Lead and mentor a team of product marketers and researchers, fostering a culture of innovation, performance, and excellence.
  • Project Management and Delivery: Design, lead, and deliver research and development programmes and projects, ensuring timeliness, quality, budget adherence, and impact measurement.
Requirements
  • Market Research Expertise: Proven track record in conducting and overseeing market research activities, including experience with both primary and secondary research methods.
  • Product Marketing Experience: Extensive experience in product marketing, preferably within a relevant industry.
  • Leadership and Management: Demonstrated experience in managing and leading a team of marketing and research professionals.
  • Data-Driven Decision Making: Experience in utilising data and analytics to inform marketing strategies and measure performance.
About Us

Foote Region - Modern Woodmen of America is an equal opportunity employer and welcomes differences in all their forms. We are committed to creating a diverse and inclusive work environment that reflects the communities we serve.