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Director of Subscriptions

2 months ago

London, Greater London, United Kingdom Thomson Reuters Full time
About the Role

The Director of Subscriptions will be responsible for driving subscription revenue through subscriber acquisition, conversion, and retention. This role will lead the development and execution of a global subscription acquisition and retention strategy, leveraging data and analytics to inform marketing efforts and optimize ROI-driven paid acquisition and retention tactics.

Key Responsibilities
  • Develop and execute a global subscription acquisition and retention strategy
  • Lead marketing efforts to deploy ROI-driven paid acquisition and retention tactics
  • Analyze audience data to define customer cohorts and inform marketing strategy and product development
  • Articulate the value of our offerings to current and future audiences
  • Deploy the right tools to engage and convert the Reuters audience
  • Develop real-time reports that provide a clear overview of how we are tracking against KPIs
  • Build and manage a high-performing team that will serve as the subscriptions center of excellence across the organization
Requirements
  • Proven leadership experience working in the online media sector, ideally with a strong record of accomplishments in the news sector
  • Proven ability to think strategically about business opportunities and future customer needs in the media industry
  • Hands-on approach and ability to work effectively at a detailed level
  • Proven track record in subscriptions acquisition, conversion, and retention, ideally within an international or business news environment
  • Extensive data and analytical skills
  • Proven track record of success working in complex and highly matrixed corporate business environments
  • Experience working in a global organization
About Thomson Reuters

Thomson Reuters is a global business that relies on diversity of culture and thought to deliver on its goals. We seek talented, qualified employees in all our operations around the world, regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.

We are proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.