Analytics & Data Strategy Director

1 month ago

London, Greater London, United Kingdom Dentsu Aegis Network Full time

About the Role

Merkle, a dentsu company, is a dynamic leader in delivering cutting-edge analytics and data solutions. We partner with brands to elevate their marketing and customer experience strategies through insightful data-driven approaches. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

The Analytics & Data Strategy Director

As a key member of our analytics division, you will spearhead our efforts to enhance client analytics capabilities, foster strong relationships, and deliver transformative results. You will work closely with the VP of Analytics Solutions and Analytics Growth Directors to drive analytical growth through combined services, analytics products, and consulting.

Key Responsibilities

  • Client Engagement & Strategy: Develop analytics roadmaps that drive client maturity and success, making a difference for customers across a wide range of industries.
  • Consultancy & Solutions: Act as a Subject Matter Expert (SME) for larger analytics projects, particularly for new clients, guiding our clients/internal analytics teams to develop solutions for complex needs.
  • Analytics Expertise: Provide expert data strategy consulting, helping existing and potential clients unlock value from their customer and other first-party data sources.
  • Cross-functional Collaboration: Work as the conduit from Analytics & Data into our wider strategy community to identify opportunities, ensuring Analytics and Data are represented in Strategy, CX, and BX propositions.
  • Innovation & Learning: Develop consulting and maturity frameworks to drive engagement with our clients, within Analytics, and across BX propositions.
  • Community & Development: Support client pitches and proposals to grow client capability over time.

Requirements

  • Strategic Thinking: Align research and analysis with business goals, identifying opportunities to leverage Data & Tech for competitive advantage.
  • Technical Proficiency: Deep knowledge of analytics and data strategies across a range of verticals or sectors.
  • Communication & Collaboration: Exceptional communication skills to convey complex data and analytics concepts to both technical and non-technical stakeholders.
  • Industry Knowledge: Extensive understanding of how customer, demographic, and other data sources drive value for brands.
  • Leadership: Demonstrated leadership skills with the ability to guide and influence across various teams.
  • Strategic Mindset: Critical thinking abilities and anticipation of future needs with a robust understanding of ethical and legal implications in data usage.
  • Experience across Agency and client-side: Proven track record in driving business value from data and analytics engagements.

Why Merkle?

  • Innovative Environment: Be a part of a multi-award-winning, forward-thinking team that values creativity and strategic impact.
  • Career Growth: Opportunities for professional development and advancement within a global leader in analytics and consulting.
  • Dynamic Culture: Collaborate with a diverse group of experts and contribute to high-impact projects that shape industry standards.

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