Head of Tesco Media Events Strategist

3 weeks ago

London, Greater London, United Kingdom dunnhumby Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as the Head of Tesco Media Events Strategist. This is an exciting opportunity to lead the management of CPG funded in-store and online events and key customer propositions plan, driving the strategic direction for events and propositions at an exciting time of transformational change for the Tesco media business.

Key Responsibilities
  • Lead the management of CPG funded in-store and online events and key customer propositions plan, including commercial reporting, development, and governance with key stakeholders at Tesco.
  • Develop and implement a strategic direction for events and propositions, building out an effective strategy that maximizes media revenues and outlines the processes to deliver on it.
  • Work with dunnhumby insights capabilities to develop unique customer insights to support the sales process to the CPG community and internal sales teams.
  • Craft compelling and inspiring sales narratives for events and propositions that engage and upskill sales teams, empowering them to sell solutions that maximize revenue potential.
  • Demonstrate the ability to influence supplier/retailer decision-making with respect to marketing and media programs in order to provide customer solutions.
  • Collaborate with immediate and wider media/insight teams to develop and execute best-in-class plans.
  • Build effective networks with key stakeholders at Tesco across the customer and propositions teams to enable the delivery of the strategy.
  • Collaborate with internal support teams to provide input into helping shape and launch emerging solutions.
  • Collaborate with Tesco and dunnhumby marketing to generate market-leading collateral and PR that builds the external narrative.
Requirements
  • 5+ years of experience in media planning and working with CPGs, retailers, or agencies.
  • Understanding of events within grocery retail.
  • Strong relationship-building and interpersonal skills, with a large number of stakeholders.
  • Media planning or retail background.
About Us

dunnhumby is a global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We put the customer first and strive to enable businesses to grow and reimagine themselves by becoming advocates and champions for their customers.

We are a team of experts in offices throughout Europe, Asia, Africa, and the Americas, working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, and Metro. We are committed to building an inclusive culture and value diversity and respect difference.

We offer a comprehensive rewards package, flexible working hours, and thoughtful perks, including your birthday off. We invest in cutting-edge technology and provide opportunities for growth and development. We are an equal opportunities employer and welcome applications from all qualified candidates.

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