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Head of Tesco Media Events Strategist

2 months ago

London, Greater London, United Kingdom dunnhumby Full time
About the Role

We are seeking a highly skilled and experienced Head of Tesco Media Events to join our team at dunnhumby. As a key member of our media and events team, you will be responsible for managing Tesco-led media propositions and seasonal events to create engaging customer experiences while driving revenue growth from CPG partners.

Key Responsibilities
  • Lead the management of CPG-funded in-store and online events and key customer propositions plans, including commercial reporting, development, and governance with key stakeholders at Tesco.
  • Develop and execute a strategic direction for events and propositions, building out an effective strategy to maximize media revenues and processes to deliver on it.
  • Collaborate with dunnhumby insights capabilities to develop unique customer insights to support sales processes to the CPG community and internal sales teams.
  • Craft compelling sales narratives for events and propositions that engage and upskill sales teams, empowering them to maximize revenue potential.
  • Influence supplier/retailer decision-making with respect to marketing and media programs to provide customer solutions.
  • Collaborate with immediate and wider media/insight teams to develop and execute best-in-class plans.
  • Build effective networks with key stakeholders at Tesco across customer and proposition teams to enable delivery of the strategy.
  • Collaborate with internal support teams to provide input into shaping and launching emerging solutions.
  • Collaborate with Tesco and dunnhumby marketing to generate market-leading collateral and PR that builds the external narrative.
Requirements
  • 5+ years of experience in media planning and working with CPGs, retailers, or agencies.
  • Understanding of events within grocery retail.
  • Strong relationship-building and interpersonal skills, with a large number of stakeholders.
  • Media planning or retail background.
About Us

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We put the customer first and are committed to building an inclusive culture where everyone can shine and perform at their best.

We offer a comprehensive rewards package, flexible working hours, and thoughtful perks like your birthday off. You'll also benefit from an investment in cutting-edge technology and a nimble, small-business feel that gives you the freedom to play, experiment, and learn.

We value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.