Digital Acquisition Marketing Executive

1 week ago

London, Greater London, United Kingdom Amex Full time

Unlock Your Potential in Digital Acquisition

We are seeking a skilled Digital Acquisition Marketing Executive to join our team at American Express. As a key member of our UK Digital Acquisition & Conversion Marketing team, you will play a critical role in driving growth and innovation across our digital channels.

About the Role:

The successful candidate will be responsible for managing and optimizing our 2 core high ROI digital channels: Search & Affiliates. You will work closely with partners in Marketing, central capabilities teams, and Compliance to develop and deploy targeting & bidding strategies, ad-tech capabilities, and creative messaging to excite and convert prospects.

You will also be responsible for maintaining relationships with external partners and platform managers, scoping out new ways to grow and improve channel performance. Additionally, you will own the forecasting, budgeting, and performance analysis for the channels, balancing investment across channels to deliver against aggressive plans through a diverse set of strategies.

Your Key Responsibilities:

Grow UK acquisition through activity in 2 paid digital channels: Search & Affiliates, with responsibility across Consumer and small business card portfolios for each.Collaborate closely with partners in Marketing, central capabilities teams, and Compliance to develop and deploy targeting & bidding strategies, ad-tech capabilities, and creative messaging to excite and convert prospects.Own the relationships with our external partners and platform managers and scope out new ways to grow and improve channel performance.Maintain and execute a pipeline of test-and-learn opportunities to create growth opportunities for the future.Lead the forecasting, budgeting and performance analysis for the channels, balancing investment across channels to deliver against aggressive plans through a diverse set of strategies.

What We Offer:

At American Express, we offer a competitive salary range of £80,000 - £110,000 per annum, depending on experience, plus bonus incentives. Our benefits package includes comprehensive medical, dental, vision, life insurance, and disability benefits, as well as flexible working arrangements and generous paid parental leave policies.

Requirements:

  • A proven track record of delivering results in a marketing function with experience of digital channel management either in a media agency setting, or within a marketing team – subject-matter expertise in Search & Affiliate marketing an advantage.
  • Demonstrated strategic thought leadership, including synthesizing complex issues into specific plans, using data and insights to drive decisions, and an ability to link to broader business impacts.
  • Strong people leadership experience. Demonstrated ability to lead and motivate a team to deliver against goals and provide coaching and feedback to support development of team members.
  • Experience managing large budgets in a target-driven environment.
  • Detail-oriented with solid organizational and time-management skills.
  • Strategic self-starter who is comfortable navigating white space.
  • An understanding of the wider digital marketing landscape.
  • Strong quantitative and analytical skills with excellent written and oral communication to articulate learnings and outputs and inform future plans.
  • Negotiation and influencing abilities, with a track record of building and leveraging relationships with internal and external partner stakeholders.
  • Ability to work within a fast-paced and deadline-driven environment – but one that is very structured with essential brand and compliance processes to be adhered to.

Benefits and Perks:

  • Competitive salary range of £80,000 - £110,000 per annum, depending on experience.
  • Bonus incentives.
  • Comprehensive medical, dental, vision, life insurance, and disability benefits.
  • Flexible working arrangements.
  • Generous paid parental leave policies.
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
  • Free and confidential counseling support through our Healthy Minds program.
  • Career development and training opportunities.

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