Digital Marketing Manager

4 weeks ago


London, Greater London, United Kingdom Adyen Full time

Adyen's Digital Marketing Role

We're looking for a data-driven, proactive, and collaborative digital marketing specialist to join our team in London. As a Digital Marketing Manager, you'll be responsible for planning, setting up, and optimizing targeted digital marketing campaigns across owned and paid channels to drive impact for Adyen's acquisition efforts of new customers.

Key Responsibilities

  • Plan and execute paid search campaigns, focusing on Google Ads and display advertising.
  • Work closely with the global acquisition marketing team to implement and drive strategies to generate sales-accepted opportunities.
  • Develop a broader understanding of other acquisition channels, such as SEO and Paid Social.
  • Collaborate with the demand generation team to plan, activate, and execute campaigns.
  • Use analytics tools like Salesforce and Google Analytics to measure the effectiveness of campaigns across all channels.
  • Help optimize local web pages, including landing page creation.

Requirements

  • 4-5 years of experience in a digital marketing role focused on driving the acquisition of net new customers, with a strong background in paid search and broader understanding of other acquisition channels.
  • Data-driven, analytical mindset with experience in working with data-driven optimizations.
  • Ability to balance strategic and hands-on skills, from developing a strategy to execution and optimization.
  • Self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
  • Fluent spoken and written English is a requirement.
  • Ability to travel internationally 15%+.


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