Digital Marketing Director
1 day ago
Job Title: Digital Marketing Director
">About the Role: This is an exciting opportunity to join a leading cycling and sports accessories brand as their new Digital Marketing Director. As a seasoned digital leader, you will be responsible for driving the company's digital agenda across cross-functional teams, including design, content, marketing, and sales.
">Key Responsibilities:
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- Developing and implementing a consumer-focused CRM strategy to optimize acquisition costs and enhance customer retention globally.">
- Creating and executing database-building campaigns in collaboration with the marketing team.">
- Implementing regional and category segmentation for consumer databases, and deploying compelling automations based on data insights.">
- Managing performance marketing agencies, setting targets and analysing performance across paid channels (Meta, Google, TikTok, Microsoft).">
- Leading and reporting on global SEO activities, leveraging onsite optimization and PR team collaboration for outreach initiatives.">
- Identifying new digital revenue streams, including social commerce, subscriptions, and emerging platforms like TikTok Shop.">
- Overseeing digital ad creative strategy from top-of-funnel YouTube campaigns to META retargeting, collaborating closely with design and content teams.">
- Driving a community-loyalty program, fostering user-generated content and integrating it into outreach campaigns.">
- Developing comprehensive reporting using GA and Shopify reports, providing actionable insights.">
- Leading experiments to enhance knowledge through data, optimizing email marketing, PPC ad copy, and social media content.">
- ">
About the Company: Our client is a leading specialist accessories brand, loved by riders and racers from pro to leisure, who need to keep their equipment in top condition and ready to go. With a huge range of lubricants, sprays, apparel, cleaning & maintenance products and equipment, available via specialist retailers and direct-to-consumer - products made by riders, for riders – our client is now expanding rapidly into international markets, building a presence in new territories and sectors.
">Salary: c£50,000 plus benefits and bonus package (possibly some flex upwards)
">Location: South Coast/Dorset
">Contact Details: Please apply quoting Job Reference TP885677
">About Us: Tarsh & Partners Marketing Recruitment
">About You: We are looking for a seasoned digital leader with extensive experience in digital marketing acquisition and CRM strategy.
">- ">
- A university degree or equivalent qualification.">
- Proficiency with tools such as Shopify, Klaviyo, Dot Digital, and Google marketing tools.">
- Excellent communication skills with stakeholders at all levels.">
- Experience in product and service launches, team scaling, and D2C marketing.">
- Strong expertise in SEO, PPC, UGC, and CRM strategies.">
- Proven track record in on-site SEO strategy development and success measurement.">
- Deep understanding of Google Ads, Merchant Center, and GA4.">
- A/B testing experience and knowledge of the marketing funnel and ad creative design.">
- Passion for cycling or powersports.">
- Extensive SEO knowledge (on-site and off-site).">
- Familiarity with Yotpo rewards.">
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