Digital Loyalty Strategist

7 days ago

London, Greater London, United Kingdom LMA Recruitment Formerly Ball & Hoolahan Full time
Job Overview

LMA Recruitment Formerly Ball & Hoolahan is seeking a seasoned Senior Manager to lead our Loyalty Marketing efforts in the UK.

This is a 9-12 month contract opportunity with a competitive salary of circa 90k and a hybrid work arrangement in London.

We are looking for an experienced professional with a proven track record in marketing consumer products or loyalty programs in UK/European markets, with expertise in managing teams or sole campaign responsibility.

The ideal candidate will have in-depth knowledge of loyalty or CRM programs and their contribution to Customer Engagement.

Key Responsibilities
  • Develop and execute a comprehensive digital customer engagement strategy for the UK, defining key performance indicators (KPIs) and targets to drive business growth in digital programs and partnership opportunities.
  • Lead the Rewards Loyalty program for the UK, creating an annual customer engagement plan and loyalty initiatives across all UK channels, working closely with the Senior Manager and Category to ensure clear brand communications.
  • Identify and pursue key strategic opportunities for digital and partnership programs, developing business cases for leadership approval.
  • Manage the development and maintenance of all UK brand partnerships, including loyalty and digital relationships with 12+ digital vendors and suppliers.
  • Negotiate contracts with partners, ensuring seamless digital delivery and vendor management.
  • Lead loyalty and digital customer analytics and insights, defining key frameworks and dashboards to support overall business financial reporting, working closely with the Finance team.

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