Senior Brand Campaign Strategist

7 days ago


London, Greater London, United Kingdom THE BANK OF NEW YORK MELLON CORPORATION Full time

LOB Brand Campaign Manager

BNY Mellon is seeking a seasoned Brand Campaign Manager to join our Marketing & Communications team in London. This role is a key part of our Investment Management business, and we're looking for a creative and strategic thinker to help us develop and execute our brand strategy.

We're looking for someone with a proven track record of leading brand campaigns, building and growing matrixed brands, and executing integrated campaigns across content, web, events, and more. If you have a passion for storytelling, a knack for creative problem-solving, and a talent for driving alignment across cross-functional teams, we want to hear from you.

In this role, you'll have the opportunity to make a real impact on our brand and business. You'll work closely with our line of business marketers and business colleagues to develop value propositions, build product positioning, launch new capabilities and offerings, and construct cohesive go-to-market planning.

We're looking for someone who is a persuasive storyteller, a creative and original thinker, and a strong communicator. If you have experience planning and leading global campaigns across multiple channels, formats, and investment strategies, we want to hear from you.

Key Responsibilities:

  • Develop and execute brand strategy across all our line of business campaign work
  • Partner with line of business marketers and business colleagues to develop value propositions and go-to-market planning
  • Foster effective collaboration with external agencies and internal creative teams
  • Coordinate market research to inform strategy and stay abreast of industry trends
  • Oversee the strategic planning and coordination of industry-leading events

Requirements:

  • Proven experience leading brand campaigns and building matrixed brands
  • Strong data and landscape analysis skills to review marketplace trends and inform strategy
  • Experience planning and leading global campaigns across multiple channels and formats
  • Strong communication and collaboration skills


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